Struggling Themed Mobile Keyboards Developer Acquired
Mobile ad company StartApp will buy Kibo, the developer of Hello Kitty and Real Madrid themed mobile keyboards
Kibo, a startup developing themed mobile keyboards, will be acquired by New-York based mobile advertising company StartApp, the companies announced Tuesday in a press release.
- Vista Equity Partners Buys Application Testing Company Applause
- Playtech Buys ACM Assets for $150 Million
- WeWork Buys Business Intelligence Startup Unomy
Founded in 2013, Tel Aviv-based Kibo developed themed keyboards for brands. Despite signing deals with prominent brands, like Hello Kitty, soccer club Real Madrid, and the NBA, the company struggled financially according to its financial reports. In the first half of 2017, the company reported a net loss of $3.6 million.
Startapp CEO Gil Dudkiewicz
A joint venture of Tel Aviv-listed adware company WhiteSmoke Software Ltd. and mobile app incubator Apply Mobile Technologies Ltd., Kibo raised $11 million to date.
New York-based StartApp is a mobile advertising startup. Originally from Israel, the company boasts partnerships with the likes of Yahoo, Uber, and WeWork.
StartApp will rebrand Kibo and integrate it into its services, the companies said in a press release.
