Social Trading Company eToro Raises $100 Million

The Israel-based company has nine million users who make investments through its service and last year saw customers make deposits totaling about a billion dollars

eToro Group Ltd., which runs a financial trading service, has raised a Series E round of $100 million, as it seeks to develop blockchain-based technology, the Israel-based company announced Wednesday.

 

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The funding round was led by China Minsheng Financial Holding Corporation Limited, a diversified holding company, with participation from Tokyo-based SBI Group, and Korea Investment Partners.

 

eToro CEO Yoni Assia. Photo: Orel Cohen

eToro runs a website that lets users make investments in a variety of financial assets. Investments can be made manually—or “socially” by copying the trading activity of other users.

 

Nine million people have accounts on the website and last year saw about a billion dollars in deposits by customers, the company said in a statement.

 

Heightened demand for investments in the cryptocurrency has driven the company’s growth, according to the statement.

 

In a phone interview with Calcalist on Wednesday, eToro CEO Yoni Assia said that while crypto is more “dangerous” and “volatile,” people are turning to it because they expect higher returns. He said his company has offered investments in crypto since 2011 alongside stocks and other more conventional financial instruments.

 

“We see a great opportunity to build giant companies in the investment sector,” Mr. Assia toldCalcalist. “We have grown substantially in the last year, and we are very involved in the global trading market, and we believe that this is the right timing to develop more services and expand to additional geographies.”

 

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“eToro was built with the vision of democratizing financial markets by making trading and investing accessible to all,” Mr. Assia said. “Since launching, we’ve seen strong customer demand for our approach and today’s announcement is an important milestone in marking the success that we’ve had and signaling a new period of growth and expansion for our business.”

 

The deal brings eToro’s total capital raised to $162 million. The company was founded in 2006.