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Israeli Agricultural Intelligence Company Taranis Buys Aerial Imaging Company Mavrx

Mavrx provides satellite and aerial high-resolution full-field imaging to agriculture professionals through a fleet of 60 planes

CTech 18:0321.05.18

Israeli agricultural intelligence company Taranis-Visual Ltd. announced last week it had acquired Mavrx, Inc., a San Francisco-based agriculture aerial imaging company.

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Mavrx provides satellite and aerial high-resolution full-field imaging to agriculture professionals through a fleet of 60 planes.

Field (illustration). Photo: Bloomberg

Founded in 2014, and based in central Israel, Taranis operates an agriculture intelligence platform aggregating data from satellite images, sensors, and smart irrigation systems and using computer vision and deep learning algorithms to provide farmers with information and forecasts. According to Taranis, the company’s technology can detect early signs of crop diseases, insect infestations, nutrient deficiencies, water damage, and other crop risk factors.

Taranis raised $9.5 million in funding to date.

With the acquisition, Taranis will add Mavrx’s imagery product to its existing portfolio and manage more than 20 million acres on its precision agriculture intelligence platform. Mavrx sales and operations teams will join Taranis U.S. operations, the company said.

Arama Kukutai, a partner at Finistere Ventures and Taranis board member, said in a statement that the acquisition is designed to help establish Taranis’ footprint in the Americas, while also bulking up its product.