Video Company Kultura Acquires Interactive Video Startup Rapt Media

Following the acquisition, Rapt Media became a subsidiary of Kaltura, which will now gain access to Rapt Media’s existing clients, which include eBay, Dell EMC and Mercedes-Benz

New York-headquartered video creation and distribution company Kaltura Inc. has acquired Boulder, Colorado-based interactive video startup Rapt Media Inc., the companies announced Friday.

 

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The financial terms of the deal were not disclosed. Following the acquisition, Rapt Media became a subsidiary of Kaltura, which will now gain access to Rapt Media’s existing clients, which include eBay, Dell EMC and Daimler AG's Mercedes-Benz.

 

Kaltura co-founders Ron Yekutiel (left) and Michal Tsur. Photo: Tommy Herpaz

 

Founded in 2006, with additional offices in London, San Francisco, Sao Paulo, and Ramat Gan, a town in the greater Tel Aviv metropolitan area, Kaltura develops and markets a video creation, management, and distribution platform. Customers include Warner Brothers, HBO, Intel, Bank of America, Stanford University, and Columbia University.

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Kaltura employs 450 people according to information from Seattle-based market research company Pitchbook Data inc. The company has raised about $166 milion to date from investors including Goldman Sachs, Intel Capital, Nexus Venture Partners, Menlo Park, California-based Mitsui & Co. Global Investment, and La Jolla.

 

Rapt Media, founded in 2011 as FlixMaster, develops a system for the creation of interactive videos that allows companies to monitor and analyze user responses, for marketing, educational and human resource purposes.