Israel Is Getting Its First Apple Store
Slated to open within a year, the store will provide similar services to those offered by Apple retail locations worldwide
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The store, to be located at Tel Aviv’s Azrieli Sarona office tower, will provide similar services to those offered by Apple stores worldwide, including a Genius Bar, Apple’s tech support station, these people said. Apple also intends to operate a local online shop offering its array of products and accessories, they added.
Apple has been approached for comment and has yet to reply.
An Apple store in New York. Photo: Bloomberg In 2015, Yedioth Aharonoth reported that during a visit to Israel, Apple CEO Tim Cook told company employees that there should and would be an Apple store in the country.
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Apple has a research and development center in Herzliya, a town in the Tel Aviv area and an additional office in Haifa, a port city in Israel’s north. In a November interview with Calcalist, Apple’s senior vice president of hardware technologies Johny Srouji said the company employed 900 people in the country at the time. Apple's Israeli team worked, among other things, on the development of Apple's A11 Bionic system on a chip, which powers iPhone X, on the integrated Wi-Fi Bluetooth chipset in and the Apple Watch, and on storage components used in Apple devices, Mr. Srouji said.
