Brief
IronSource Launches In-Ad Data Platform
The In-Ad Data Platform analyzes and provides aggregated data concerning how users engage with the advertisements
14:4524.07.18
Mobile monetization company IronSource Ltd. released on Tuesday an in-ad data platform designed to provide advertisers analytics and aggregated data concerning how users engage with advertisements. “With the rise of interactive ad units like playable or interactive video ads, the ad has suddenly become not just part of a funnel, but a funnel in and of itself,” Dan Greenberg, Chief Design Officer at ironSource, said in a statement. “Instead of just tracking an impression and a click, we’re able to access a wealth of previously inaccessible data on what’s going on inside the ad itself.” The platform was released in closed beta to select clients.
IronSource CEO Tomer Bar Zeev. Photo: Dana Koppel
Founded in 2009 as a downloads optimization software developer, IronSource shifted its focus to rewarded ads following a series of acquisitions between 2013 and 2016. The company is based in Tel Aviv, with additional offices in San Francisco, New York, London, and other locations in China, India and South Korea. IronSource has raised $105 million to date.
IronSource CEO Tomer Bar Zeev. Photo: Dana Koppel
