Brief

Marketing Startup BrandTotal Raises $6 Million

Tel Aviv-based BrandTotal develops software that provides marketers with insights on the online marketing strategies of competing brands

Tel Aviv-based marketing startup BrandTotal Ltd. has raised $6 million in a Series A funding round led by Palo Alto, California-based venture capital fund Flint Capital, bringing the company’s total funding raised to $8 million, BrandTotal announced Tuesday. Founded in 2016, BrandTotal develops software that provides marketers with insights on the online marketing strategies of competing brands. The company has additional offices in New York. Additional investors in the round include New York-based investment firm FJ Labs, which is led by French entrepreneur Fabrice Grinda, Seoul-based venture capital firm NHN Investment Co. Ltd., and existing investors Glilot Capital Partners and Keshet DCP LLC, a joint venture between Israeli broadcasting company Keshet Media Group and U.S.-based production company Dick Clark Productions Inc.

 

BrandTotal's team. Photo: Ofir Abe