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Gillette Partners with 3D Printer Company Formlabs to Customize Razors

Their new program will enable consumers to create and order personalized razor handles

Adi Pick 16:0918.10.18
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The Gillette Company Inc. announced on Wednesday a new concept that enables consumers to create and order personalized razor handles. The new platform uses technology from 3D-printing company Formlabs Inc., and will initially offer 48 different designs, in multiple colors and with the option to add customized text up to 12 characters.

 

Right now, Gillette’s 3D-printed razor handle program is only shipping to the United States. The customized handles start at $19 and the expected ship time is 2-3 weeks.The handles will be printed at Gillette’s Boston headquarters.

 

Founded in 2011 by MIT alumni Mr. Lobovsky, David Cranor and Israeli expat Natan Linder, Formlabs raised $2.9 million in a Kickstarter campaign for the development of its first printer model the following year. Today the company develops, designs and manufactures professional-grade desktop 3D printers and employs over 500 people. The company raised a $15 million round in August according to a pre-money company valuation of$1.05 billion. Formlab’s total equity funding to date is more than $103 million, according to pitchbook data.

 

 

Man shaving using a Gillette razor. Photo: Gillette Man shaving using a Gillette razor. Photo: Gillette

 

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