WeWork Landed Additional $2 Billion From SoftBank, Rebrands as The We Company
In October, the Wall Street Journal reported that SoftBank was in talks to invest between $15 billion and $20 billion in the shared real estate company
11:5809.01.19
SoftBank Group International has invested an additional sum of $2 billion in The We Company, formerly known as WeWork, the latter announced Tuesday, confirming Monday reports by the Financial Times, Bloomberg, and Reuters. On the same occasion, the company also announced it was rebranding.
For daily updates, subscribe to our newsletter by clicking here.
The new investment joins SoftBank’s $4 billion investment in WeWork made last year. The deal brings Softbank’s total investment in We to over $10 billion to date.
The We Company co-founder Adam Neumann. Photo: Reuters In October, the Wall Street Journal reported that SoftBank was in talks to invest between $15 billion and $20 billion in the shared real estate company, becoming a majority stakeholder.
The We Company will serve as an umbrella for the company’s various business ventures—coworking service WeWork, its co-living service WeLive, and its kindergarten and elementary school WeGrow.
Related stories:
- Reports: Softbank Cuts Back on Planned WeWork Investment
- WeWork’s Adam Neumann Says Observing Jewish Shabbat Helps Him Keep Ego in Check
- WeWork Strikes Delicate Religious Balance With Jerusalem Site
Founded in 2010 by Miguel Mckelvey and Israeli-born entrepreneur Adam Neumann, New York-headquartered The We Company has over 500 coworking locations in 97 cities around the world, according to company statements. WeGrow is currently available in just one location in New York and WeLive is available in New York and Washington DC.
