Maritime Transport Company ZIM Backs Shipping Optimization Startup Ladingo
Ladingo develops an algorithm for optimizing the shipping of large items from one country to another in a single container
11:5827.02.19
Israeli maritime cargo transport company ZIM Integrated Shipping Services Ltd. has led a $1 million seed round for shipping optimization startup Ladingo Ltd., the companies announced Wednesday.
Ladingo co-founders Guy Levy, Hagar Valiano Rips (center), and Ruth Reiner. Photo: PR
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Founded in 2018 and based in Hod Hasharon, a town in central Israel, Ladingo develops an optimization system for cargo containers that allows maritime shipping companies to combine several international deliveries from one country to another in a single container.
Ladingo co-founders Guy Levy, Hagar Valiano Rips (center), and Ruth Reiner. Photo: PR
Ladingo’s algorithm arranges the various items within the container making sure not to place heavy items, such as a washing machine, on top of sensitive items, like sofas or smaller electronics.
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More and more of our shopping is done online from overseas but that is mostly true for small items that can be shipped on planes, Hagar Valiano Rips, co-founder and CEO of Ladingo, said in a phone interview with Calcalist Tuesday. “Both retailers and shipping companies invest a lot in logistics, they buy airplanes and set up sophisticated warehouses, but don’t put in as much effort when it comes to larger items,” she added.
