MinuteMedia Acquires The Big Lead From Gannett

Goldman Sachs-backed MinuteMedia is the publisher of several sports news websites

London-headquartered sports media company MinuteMedia Ltd. has acquired sports website The Big Lead, a subsidiary of New York-listed media company Gannett Co., Inc., the companies announced Friday.

 

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The financial details of the acquisition were not disclosed.

MinuteMedia's founder Asaf Peled. Photo: PR

Founded in 2006 by Jason McIntyre of Fox Sports, The Big Lead is also known as BigLeadSports.

 

MinuteMedia is the publisher behind several sports news outlets, including 90min, a soccer website, and 12up, focused on major U.S. sports leagues. The outlets feature curated user-generated content. The company’s content is viewed by more than 80 million unique users a month, according to company data. The company lists Sports Illustrated, USA Today and MSN as partners.

 

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Originally founded in Israel in 2011, MinuteMedia employs 180 people globally, according to Pitchbook data. In May, the company announced the completion of a $17 million funding round participated by Goldman Sachs. The company has raised $77 million to date, according to company statements.