Brief

Nasdaq-Listed Adtech Company Perion Acquires Marketing Startup Captain Growth

Captain Growth offers an ad performance analytics service, providing feedback and actionable recommendations to users

Israel-based adtech company Perion Network Ltd. has acquired Kyiv-based marketing startup Septa Communications LLC, better known as Captain Growth, Perion announced Monday. Perion will pay up to $3.75 million, pending several milestones to be achieved within a two-year period.

 

Founded in 2017, Captain Growth offers an ad performance analytics service, providing feedback and actionable recommendations to users. Captain Growth’s technology will be integrated into Perion’s cross-platform digital branding division Undertone.

 

Founded in 1999, Nasdaq-listed Perion is currently traded at a market capitalization of $72.89 million.

Perion CEO Doron Gerstel. Photo: PR