Zee Entertainment Executives Arrive in Israel to Scout for Technologies

Executives of the Mumbai-based broadcaster are set to meet on Tuesday with Tel Aviv-based marketing company Optimove

Executives of Indian television-on-demand website Zee5, a subsidiary of Mumbai-listed television broadcasting company Zee Entertainment Enterprises Ltd., have arrived in Israel on Tuesday to scout for Israeli technology and collaboration opportunities with local startups, according to the spokesman of Optimove, one of the Israeli companies scheduled to meet with Zee Entertainment’s representatives. Tel Aviv-based marketing company Optimove, incorporated as Mobius Solutions Ltd., provides data and analytics-based services for planning, executing, measuring, and optimizing customer marketing plans.

 

Optimove founder and CEO Pini Yakuel. Photo: PR