Update: Playtika Confirms Acquisition of Finnish Game Publisher Seriously

Seriously is known for its game Best Fiends, which has been played by more than 900,000,000 people, according to the company

Hagar Ravet 12:1327.08.19
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Update: In response to Calcalist’s request for comment, Israel-based online games company Playtika Ltd. has confirmed previous reports that it acquired Finnish mobile game publisher Seriously, incorporated as Seriously Digital Entertainment Ltd.

 

VentureBeat first reported about the acquisition Monday. Seriously is known for its game Best Fiends, which has been played by more than 900,000,000 people, according to the company. The acquisition is estimated at approximately $275 million.

 

Playtika CEO Robert Antokol. Photo: PR Playtika CEO Robert Antokol. Photo: PR
Founded in 2010 and headquartered in the central Israeli town of Herzliya, Playtika employs more than 2,000 people across 14 global offices, with its management team based in Israel. The company reports over 27 million monthly active users. Playtika was acquired twice: in 2011, Caesars Interactive Entertainment paid $90 million for the company. In July 2016, looking to ease a large debt load, Caesars sold Playtika to a Chinese consortium for $4.4 billion.
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