Rapper Snoop Dogg Partners With Israeli Cannabis Company Seedo
Seedo develops a device roughly the size of a mini-fridge for the automated, at-home growing of cannabis and other plants
12:0022.10.19
American rapper Snoop Dogg is the new brand ambassador of Seedo, an at-home automated cannabis growing device developed by Haifa-headquartered startup Seedo, incorporated as Eroll Grow Tech Ltd., the company announced Monday.
Financial details of the partnership were not disclosed.
Snoop Dogg. Photo: Getty Images
Seedo’s devices, which are roughly the size of a mini-fridge, automatically create optimal growing conditions for cannabis and other plants, using computer vision technologies to monitor the plant’s condition and needs.
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Snoop Dogg has entered an agreement with the company that will see him donating Seedo products to local communities and neighborhood organizations in his hometown of Long Beach, California. "Promoting a healthier lifestyle by providing my friends and communities with products that allow for growth in unused urban spaces is something I'm all the way down with,” he said in a statement.