Mind The Tech
Privacy Is Essential to Free and True Communication, Says Snap Exec
Jeremi Gorman, Snap’s chief business officer, spoke Monday at Calcalist’s Mind the Tech conference in Tel Aviv.
Gorman is responsible for all of the company’s sales and advertising teams as well as for maintaining the safety and privacy of users, she said. “The fact that the same person is responsible for these two things makes us different,” she added.
Jeremi Gorman. Photo: Yariv Katz
Among the elements promoting privacy on Snapchat, Snap’s flagship social media network, Gorman counts the fact that relationships are bi-directional—you cannot follow a user if they do not follow you back—and the fact that there are no profile pictures, so looks are not a factor in whether or not you follow someone. The idea is to form true friendships between people, she said.
Content shared on Snapchat is only visible to approved followers or specific users in the case of private conversations and are deleted from the server within a short time. According to Gorman, this is meant to encourage free-flowing conversations, allowing users to expose their true selves without fear that their content may be shared elsewhere or get into the wrong hands. If you are having a conversation and you know everything you say is recorded and published it causes inhibition, she said.
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Snapchat users’ young age is why the company places such importance on safety and privacy, Gorman said. Space, where they can feel free to be who they really are, is the most critical service this community needs, she explained.
