Foot Traffic Analytics Startup Placer.ai Raises $12 Million
Placer.ai develops an online service that uses customers’ cell phone signals to provide retailers with data on in-store activity
15:0022.01.20
Foot traffic analytics startup Placer.ai, incorporated as Placer Labs Inc., has raised a $12 million series A funding round, the company announced Wednesday. The round was led by JBV Capital, with participation from Reciprocal Ventures, Aleph Ventures, and OCA Ventures.
Noam Ben-Zvi Placer.ai co-founder and CEO. Photo: Placer.ai
Founded in 2014 and headquartered in Los Altos, California with a development center in Tel Aviv, Placer.ai develops an online service that uses customers’ cell phone signals to provide retailers with data and insights on in-store activity. Placer.ai lists telecommunication company Verizon Enterprise Solutions Inc., Caesars Entertainment, and Nasdaq-listed real estate company Regency Centers Corp. as customers. The company has raised $16.2 million to date, according to Pitchbook data.
Noam Ben-Zvi Placer.ai co-founder and CEO. Photo: Placer.ai
