Israeli Companies Must Brace for Shifts in Global Technology and Investment Trends, Says Leumitech CEO

Israeli companies need to brace themselves for the shifts in technology and investment trends, according to Yifat Oron, CEO of Leumitech, a subsidiary of Israel’s Bank Leumi focused on serving tech companies. Oron spoke Thursday at Calcalist’s WeTech Berlin 2020 conference, held in collaboration with Leumi and German real estate company Aroundtown Property Holdings PLC.

The tech world has become ever more dynamic, and what is currently an axiom will become an outdated myth in no time, Oron said. Companies that are unable to show profitability potential have lost their appeal for investors, who have moved on to companies basing their business models on unit economics, she added.

Investors are also more interested now in the sustainability policies of companies and have regained their interest in deep tech companies, that have seen investment nearly doubling since 2015, Oron said.

It is hard to predict the direction in which the global tech sector is headed, especially in light of global economic changes affected by consumer preferences, bilateral trade agreements, and crises like the coronavirus, Oron said. The conclusion for the local ecosystem is not to get caught up in fleeting global trends and to remain flexible, and up to date, she said.