Brief

Nielsen innovate to invest 2 million shekels in Pudding.ai

Pudding.ai generates insights and answers questions in real-time on companies’ social media accounts including on Facebook, Instagram, Twitter, and TikTok

Media measurement firm Nielsen Holdings PL through Nielsen Innovate Fund (NIF), has invested NIS 2 million ($580,000) in Israeli startup Pudding.ai, the former announced Tuesday.

 

Founded in 2017 as Nowtecc Technologies Ltd., Pudding.ai generates insights and answers questions in real-time on companies’ social media accounts including on Facebook, Instagram, Twitter, and TikTok. The company will operate from Nielsen Innovate in the coastal Israeli city of Caesarea, and is recruiting business development and computer vision employees.

Liron Langer, Nielsen Innovate Fund (NIF)’s vice president of business development. Photo: PR