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Electreon entering U.S. market with wireless EV-charging in Michigan

The Israeli alternative energy startup will deploy its system in the heart of the automotive industry: Detroit

CTech 15:1001.02.22

Israeli alternative energy startup Electreon, which develops wireless electric vehicle (EV) charging technology, announced on Tuesday that it will deploy its first public wireless EV charging road system in the United States. The company won the RFP to build an Electric Road System (ERS) in Detroit, the heart of the automotive industry, as part of the inductive vehicle charging pilot program in partnership with the Michigan Department of Transportation, the Michigan Office of Future Mobility and Electrification, and the Michigan Economic Development Corp. This news follows Electreon’s official entrance into the U.S. market earlier this month with the opening of the company’s Los Angeles office and the addition of Corey Johnson, former speaker of the New York City Council, as a strategic consultant for the New York region.

Electreon will lead the design, evaluation, iteration, testing and implementation of the pilot program, which aims to be operational by 2023. The project is currently slated for a stretch of road up to one-mile long in Detroit and will include dynamic and stationary wireless EV charging. The project will be hosted by the Michigan Central mobility innovation district and supported by Next Energy, Ford Motor Co., DTE and Jacobs Engineering Group.

The EV-charging system will allow vehicles to charge along the road wirelessly. Photo: Electreon

Electreon’s charging infrastructure can wirelessly charge EVs while in-motion and stationary, and is one of the first in the world to be demonstrated on public roads. The company actively operates pilots in Germany, Italy and Sweden, and is preparing to execute a recently signed commercial deal to provide a “plug free” charging network for 200 public buses in Tel Aviv.

The company’s proprietary inductive technology charges EVs whether they are in motion or stopped, and eliminates range anxiety, lowers costs of EV ownership, and helps reduce battery capacity need. Electreon works with cities and fleet operators on a charging as a service (CaaS) platform that enables cost-effective electrification of public, commercial, and autonomous fleets for smooth and continuous operation.

“We are excited to enter the U.S. market and collaborate with industry leaders to further enhance the country’s mobility ecosystem,” said Stefan Tongur, vice president of business development, for Electreon in the U.S. “Michigan’s automotive industry has built a foundation for mobility innovation and we’re thrilled to join this community of experts. Our technology has the potential to support electric fleets of all types from public transit buses to delivery vans and long-haul trucks for logistics.”