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The meteor redefining the boundaries of advertising
21.01.25|Tal Jacobson"The digital landscape has always evolved rapidly, but the change brought by the AI revolution is a paradigmatic shift moving at meteoric speed," writes Tal Jacobson, CEO of Perion.
Httpool wins Criteo representation in Israel, unlocking new ad opportunities
17.12.24|CTechBrands gain access to a platform reaching over 700 million daily active users.
Amazon cuts 50 jobs in Israel as it winds down Ad Server operations
26.11.24|Meir OrbachThe global advertising unit closure is part of a wider restructuring effort.
Kendago appoints three senior advertising executives to key positions
09.09.24|CTechItay Galon and Ido Kariv joined as Creative Directors, while Avihai Nizri was appointed as Creative Team Leader.
Taboola lands Apple advertising deal, shares get much-needed boost
16.07.24|ReutersThe agreement strengthens Taboola's portfolio of reselling contracts with one of the world's most well-known brands and gives Apple an opportunity to expand its advertising business.
Yaron Galai stepping down as Outbrain CEO after 17 years amid disappointing financial results
29.02.24|Sophie ShulmanThe co-founder will continue as Chairman of the Board and advisor to the company, with David Kostman, who joined as co-CEO in 2017, to assume the role of sole CEO
Advertising revolution: Inside Walmart's bid for Vizio
15.02.24|Liran DanCollaborations between leading media entities in the US and ascending giant retailers are evident. Following Disney's affiliation with Kroger and Roku's with Instacart, Walmart, the largest retailer in the US, takes another step forward in continuation of its collaboration with NBC
Israeli unicorn Papaya Global to unveil workforce payments platform with Super Bowl ad
01.02.24|Meir OrbachThe workforce payments fintech said it invested two years and 864,000 engineering workhours building the end-to-end workforce platform that executes workers’ payments
Yahoo takes 25% stake in Taboola as part of 30-year commercial agreement
28.11.22|CTechTaboola will power native advertising exclusively across Yahoo in an agreement the companies estimate will generate approximately $1 billion in revenue annually
Odeeo secures $9 million Seed funding for gaming audio advertising platform
14.06.22|CTechThe Israeli startup’s technology enables brands and studios to use audio adverts along with visual elements in a game
How TikTok is teaching the next generation a profession
02.06.22|Ran Finkelstein“While TikTokers do not always write original content, they film, edit, and set up lighting. Those foundations lay the groundwork for the development of creative capabilities and participation in the creative industry in the future,” writes Ran Finkelstein of content agency Peach
OpenWeb acquiring advertising platform ADYOULIKE for $100 million
12.04.22|Meir OrbachADYOULIKE was launched in Paris in 2011 and works with over 4,000 brands, agencies, and publishers including The Guardian, Reach, Prisma Media, and Groupe Marie-Claire
Israeli tech unicorns are coming to the Super Bowl
02.02.22|Sophie ShulmanGong.io and monday.com will advertise during the NFL sporting celebration, with each ad costing an estimated $5 million to air
As Google bans third-party cookies, publishers find new ways to gather data
13.01.22|James SpiroStorycards is an Israeli company giving power back to publishers who are expecting to lose their advertising methods next year
Perion acquires video monetization platform Vidazoo for up to $93.5 million
04.10.21|Hezi SternlichtThe deal between the two Israeli companies will expand the global advertising company's publisher technology
Kendago names Izhar Shay as Chairman of its Board of Directors
28.06.21|CTech"The company holds tremendous growth opportunities and is well positioned to take full advantage of them," said Shay, Israel’s former Minister of Science and Technology
Innovid in negotiations for SPAC merger at $1.2 billion valuation
03.05.21|Golan HazaniION Acquisition, which used its first SPAC to merge with Taboola, is believed to be interested in merging with the Israeli-founded video advertising company as well with its second SPAC
Advertisers to lose $35 billion in 2021 to click fraud, Israeli cyber company predicts
07.03.21|Meir Orbach“This is organized crime on a scale that is second only to trade in cocaine,” says CHEQ CEO
VidMob set to hire dozens of Israelis following new $50 million funding round
24.02.21|James SpiroThe global company will further establish its presence in Israel as it hires for its creative and content teams
Oribi raises $15.5 million for its Google Analytics-alternative
17.02.21|Meir OrbachThe company collects user behavior data on internet sites, and has been chosen to collaborate with Facebook. Funds to be used to accelerate growth and recruit additional employees

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