CTalk"There's huge potential in Japan, it really is an untapped market"
CTalk
"There's huge potential in Japan, it really is an untapped market"
Ori Zifroni, Head of Strategy at Dentsu Israel, spoke with CTech at the Israel-Japan Conference in Tokyo. "There are many external factors Israeli companies must take into consideration in dealing with the Japanese market, the language, the culture, etc., but we are here to create this bridge"
Ori Zifroni
(Shmulik Dudfur)
"Dentsu is one of the largest advertising and media companies in the world and the largest in Japan working with clients all over the world," Ori Zifroni, Head of Strategy at Dentsu Israel told CTech at the Israel-Japan Conference in Tokyo. "In Japan, Dentsu has over 4000 clients. The Israeli office of Dentsu is focused on tech, mainly B2B and B2C."
Regarding Israel and Japan, Zifroni said: "There is a huge potential here in Japan in areas such as gaming, fintech and more. It's really an untapped market. However, there are many external factors Israeli companies must take into consideration in dealing with the Japanese market, the language, the culture, etc. and we are here to create this bridge."
You can watch the full interview in the video above.
