AppointmentUpWest promotes Lia Cromwell to Partner
Appointment
UpWest promotes Lia Cromwell to Partner
“I am confident that her unique experience and close familiarity with the US market will greatly benefit our existing and future portfolio companies,” said Gil Ben-Artzy
UpWest, a VC fund focused on pre-seed and seed investments in Israeli entrepreneurs and companies in Israel and the U.S., has announced it has appointed Lia Cromwell as its third partner. The appointment will support expanding its investment activities in Israel, where it has already invested in more than 100 Israeli startups.
"Over the past seven years, I have been fortunate to grow alongside UpWest and our portfolio companies, and I am thrilled to take this next step as a partner in the fund,” said Cromwell. “We are committed to advancing the continued growth of the Israeli technology ecosystem and supporting Israeli entrepreneurs and startups as much as possible in their US-market expansion. We believe more than ever that Israel is home to the next generation of technology companies that will change the world.”
Cromwell was born and raised in New York to an Israeli-American family. She made Aliyah to Israel in 2017 when she joined UpWest. Before that, she was an early employee at FiscalNote, a Govtech company currently listed on the Nasdaq. She later gained experience as a credit analyst at a boutique firm in New York, where she was part of the firm’s TMT group. After joining UpWest as an Associate, she has progressed throughout the years, most recently leading the firm's investment team in Israel, supporting entrepreneurs, and leading investments in startups.
"Despite the challenging times, this is our most active investment period in recent years,” added Gil Ben-Artzy. “In the past year, we have expanded our team in Israel and led investments in pre-seed and seed rounds in cybersecurity, AI, fintech, digital health, biotech, govtech, and more. We are glad to promote Lia to Partner to support our extensive activity and growth trajectory. I am confident that her unique experience and close familiarity with the US market will greatly benefit our existing and future portfolio companies by assisting in building strategy, product planning and development, and penetration and growth in the US market.”
UpWest manages over $100 million across four funds and was among the first investors in companies such as SentinelOne, HoneyBook, Stampli, BeeHero, Zenity, and many more. UpWest was founded in 2012 in Palo Alto by Gil Ben-Artzy and Shuly Galili.
