Real Life SuperpowersKfir Damari: Shooting for the stars
Real Life Superpowers
Kfir Damari: Shooting for the stars
In a conversation with Noa Eshed and Ronen Menipaz on the podcast Real Life Superpowers, Kfir Damari, COO of Tabookey and Co-Founder of Space IL., discusses sending a rocket to the moon and inspiring children in the process
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Kfir Damari made history by founding a company that is the first private organization to ever reach the moon. It’s a bitter sweet achievement because the official goal was to soft land on the moon, making Israel the fourth nation in the world to do so. But as life (or physics) would have it, Beresheet, the lunar lander that the team built, failed to do so and crashed on the moon at a speed of 1km per second (making Israel the 7th nation to orbit the moon).
In this episode of the Real Life Superpowers podcast, we speak with Damari, COO of Tabookey and Co-Founder of Space IL.
Failure is a funny word to use in this respect for reasons that are self explanatory. But above all, the high level goal of the mission was to create an effect similar to the Apollo effect that will inspire younger generations to go and study science and technology and to set moonshot goals for themselves.
In order to do that Kfir and his team spent years visiting schools across Israel, giving talks to kids, telling them the story of Space IL. As the venture progressed more and more volunteers joined this mission and the educational aspects of the project became the core values of it (and its true success). To date they’ve reached more than a million kids.
Noa Eshed: recognized as a thought leader by the Daily Telegraph. Her book "The Smart Marketer's Guide to Google Adwords” was an Amazon no.1 bestseller. Her digital marketing agency Bold Digital Architects has acclaimed several industry awards. She previously co-founded and distributed Israel’s only national magazine for students, and is a certified lawyer (Hebrew U grad) and journalist.
Ronen Menipaz: an Israeli investor, entrepreneur, tech advisor, and founder of numerous business ventures in the entertainment, adtech, and fintech space. During his 25 years of entrepreneurial experience, Ronen has been involved with over 100 startups in Israel, 30 of which he founded or co-founded. Two of those startups went public, while five were sold and four more are currently privately profitable companies.
