Israeli unicorn Papaya Global to unveil workforce payments platform with Super Bowl ad
Israeli unicorn Papaya Global to unveil workforce payments platform with Super Bowl ad
The workforce payments fintech said it invested two years and 864,000 engineering workhours building the end-to-end workforce platform that executes workers’ payments
Israeli unicorn Papaya Global will unveil its workforce payments platform with a Super Bowl ad. The average cost of a 30-second ad for the 2024 Super Bowl, which will see the Kansas City Chiefs face the San Francisco 49ers on February 11, is believed to be around $7 million.
Papaya said that it invested two years and 864,000 engineering workhours building the end-to-end workforce platform that executes workers’ payments.
Papaya is making its first Super Bowl appearance, bringing ping-pong to football’s main event. Its 30-second “Small balls. Big Game” ad features multiple self-bouncing ping-pong balls, to showcase Papaya’s AI-powered workforce payments platform.
The creative team includes Emmy Award winner Matt McCarron, Webby and Cannes Award winner, Jonathan Vingiano, and Super Bowl ads veteran Alon Seifert. The spot was directed by Rob Leggatt and shot by Billions cinematographer Jake Polonsky. This is the first Super Bowl ad by McCann Tech.
“Payroll companies without embedded payments and AI technology, will simply not survive,” says Zvika Liblich, Chief Strategy Officer at Papaya Global. “We believe that customers will demand solutions that will cover them end-to-end, from payroll calculations to payments execution on one platform, and will support any employment model in any currency worldwide.”
Papaya's AI-powered payroll validation engine enables managing all types of workers and paying them in local currencies in any location, providing native connectivity with existing payroll systems.
