Israel-Japan Conference"Gaming today is for everyone, from my grandmother to my daughters"
Israel-Japan Conference
"Gaming today is for everyone, from my grandmother to my daughters"
Maayan Kotler, Head of APAC Gaming, Global Business Solutions at TikTok was speaking at Calcalist's Israel-Japan Conference in Tokyo. "Gaming today is mainstream entertainment and a relevant part of popular culture," added Noam Zada, Head of EMEA global gaming business marketing at TikTok
Maayan Kotler and Noam Zada
(Photo: Shmulik Dudfur)
"82% of TikTok users play a game at least once a week, and 75% of them discover new gaming content on TikTok," said Maayan Kotler, Head of APAC Gaming, Global Business Solutions at TikTok at Calcalist's Israel-Japan Conference in Tokyo. TikTok was one of the sponsors of the conference.
"Gaming connects people to create and discover," Kotler added. "Gaming tags on TikTok have 445 billion views. Food tags have 500 billion views. Like food, gaming is for everyone, from my grandmother to my daughters, anytime, anywhere. It's a very large audience. How is that possible? Because gaming content exists In all kinds of communities - food, fashion, tourism. Content discovery is not limited to gaming. Gaming content has grown significantly and consistently and over time, a 160% increase in the last year, in all geographic markets."
Noam Zada, Head of EMEA global gaming business marketing at TikTok, added: "The diversity of TikTok content is wide. There are so many types of content - finance, banking, entrepreneurs and investors that explain how to invest and launch a product. Gaming is a rapidly growing vertical. This is an industry that encompasses 3 billion gamers. In terms of user behavior, they spend time watching other gamers. People who watch TV are completely passive, but those who play are completely invested in the game, and this creates high engagement rates. Gaming today is mainstream entertainment and a relevant part of popular culture"
You can watch the full video of their remarks in the video above.
