Mobile games D2C platform Appcharge nets $26 million Series A
Mobile games D2C platform Appcharge nets $26 million Series A
Appcharge helps mobile game publishers to sell virtual items and currency directly to players, helping developers retain up to 95% of their revenue.
Appcharge, which has developed a Direct-To-Consumer platform for mobile game publishers, announced on Monday a $26 million Series A round led by Creandum, with participation from Supercell, BITKRAFT Ventures, and Moneta Ventures alongside existing investors Play Ventures, Glilot Capital Partners, and angel investors.
The funding will be used to continue to scale Appcharge’s custom white-label offerings to support growing studio demand to increase revenue, diversify offerings, and engage players.
Appcharge, which previously raised $5 million in Seed funding, employs around 50 people, most of them in Israel. The company was founded by CEO Maor Sason and General Manager Roei Barassi.
Appcharge helps mobile game publishers to sell virtual items and currency directly to players, helping developers retain up to 95% of their revenue while improving player loyalty and retention. As an all-in-one solution, the company offers fully branded web stores, gamified offers, global payment systems, and mobile SDKs for in-app payments.
The company’s platform currently powers web stores for top-grossing mobile game studios such as Huuuge Games, AppLovin, and Product Madness, and processing more than $200 million per year.
"The gaming industry is undergoing a major transformation as DTC models gain momentum, driven by new regulations targeting traditional app stores along with rising user acquisition costs," said Maor Sason, CEO of Appcharge. "Today’s publishers have a need to go direct-to-consumer. Everybody wins. Players get more value for their money and an experience that compliments gameplay, and publishers increase revenue and form stronger connections with players. Appcharge is pioneering the future of publishers retaking control."
