Editor & Publisher spotlights CTech's innovative use of AI-powered video for enhanced news delivery
CTech’s innovative video content is based on textual articles written by its journalists and Calcalist reporters. Using Caledo's AI technologies, these texts are transformed into video news editions—presented by digital avatars.
CTech's adoption of AI-driven video technology is spotlighted in a case study published on Editor & Publisher (E&P), a leading U.S. news media authority since 1884. The case study details how CTech utilized Caledo’s AI-powered platform to revolutionize its news delivery.
Faced with the challenge of expanding its multimedia presence and engaging audiences on social media, CTech sought a solution that wouldn't strain its editorial team. CTech by Calcalist is the leading website covering the Israeli high-tech industry in English. The website embraced an "AI-Driven video, everywhere" strategy, integrating AI-powered video across its website, social media platforms, and long-form content.
CTech’s innovative video content is based on textual articles written by its journalists and Calcalist reporters. Using AI technologies, these texts are transformed into video news editions—presented by digital avatars modeled after CTech’s Editor-in-Chief, Elihay Vidal, and reporter Ariela Karmel. This automated and efficient process enables the system to generate daily video news summaries, a weekly studio magazine, and visually rich feature segments. These videos are published on the website and adapted for various social media platforms.
By adopting Caledo's platform, CTech automated the creation of high-quality video newscasts from its text-based stories. This led to a significantly enhanced user experience, surging viewership of its AI-powered news show “The Edge of Tech,” and boosted social media engagement.
CTech's success showcases how AI complements editorial efforts, enhancing audience engagement and business sustainability. The publication of this case study on EditorandPublisher.com, a respected voice in the news media industry, underscores the significance of CTech's innovative approach. E&P, known for its coverage of news media and multimedia publishing, lends credibility to CTech's achievements in AI-driven video. Furthermore, E&P's EPPY Awards® are considered the news publishing industry’s most prestigious honor for excellence in digital publishing.
