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Wix VP: “With AI you can get the same visual content that the big guys are getting.”

Oren Inditzky, VP and GM of Online Stores at Wix, spoke to CTech about the democratization of sales in the AI age



“I think up until today, there were a lot of things that were only exclusive to the big guys,” said Oren Inditzky, VP and GM of Online Stores at Wix. “It used to be long shooting days, very expensive, and a lot of investments upfront. All those things today are way cheaper, way faster, and way more efficient. I think the next wave that we're going to see in AI is going to be in the democratization of very complex models in machine learning that used to be only exclusive to the big guys.”
Inditzky made the remarks at Google and Calcalist’s E-Commerce conference where he highlighted the significance of AI in the retail space. Today, Wix powers 700,000 stores worldwide and offers tools and services that can help younger and smaller businesses compete in the online space against the industry giants.
“Today with AI, you can simply define what you want to get and you can get the same visual content that the big guys are getting,” he added.
You can watch the entire exchange in the video above.