Ubeya lands $10 million investment after successful workforce management at Champions League final
Ubeya lands $10 million investment after successful workforce management at Champions League final
The Israeli startup's platform connects employers and flexible workers for events like Wimbledon and Taylor Swift concerts.
Israeli startup Ubeya, which built a temporary workforce management platform, has raised $10 million. The fundraising was led by U.S. fund EGP, marking its first investment in an Israeli company. Other investors in the round include venture capital funds MoreVC and Magma, which led the company’s previous funding rounds. Until now, Ubeya had raised $5 million in two initial rounds.
The company was founded in 2017 by CEO Omri Dekalo and CTO Yuval Weinbaum. It employs 25 people and is currently hiring more staff.
Ubeya's platform connects employers looking for temporary or shift workers with young people who want to work without committing to a single employer. For example, the workforce systems of European sports stadiums, including Wembley and football clubs including Arsenal, Chelsea, Tottenham, Ajax, and others, are managed on Ubeya’s platform. Over the past year, Ubeya managed the workforce systems for the UEFA Champions League final, the Wimbledon tennis tournament, and concerts including the Foo Fighters and Taylor Swift during her Eras tour.
The company also operates in Israel with event halls and catering companies. Its app currently has over 250,000 active users. Ubeya’s platform manages both the employer side, such as event planning, employee recruitment, and back-office operations like time reporting and payroll calculation, and the employee side, where workers can view employer ratings and know their wages in advance.
