Gaming unicorn Moon Active hits $6 billion milestone with Coin Master
Gaming unicorn Moon Active hits $6 billion milestone with Coin Master
The Israeli company’s flagship game has raked in around $1.2 billion annually since 2020.
Israeli gaming unicorn Moon Active has recently surpassed the $6 billion mark in income from its wildly popular mobile game Coin Master, according to a report by Sensor Tower Store Intelligence. Coin Master was released in 2016 and the title has raked in around $1.2 billion annually since 2020.
Coin Master is a mobile game in which players spin a slot machine to collect coins, allowing them to construct and upgrade their villages. Additionally, players can raid other players' villages to steal resources and progress further in the game.
The game’s big breakthrough came during the Covid-19 pandemic, with Coin Master having 15 million downloads in May 2020 and generating $113 million. The game has continued to print money since, bringing in $98 million in July of this year, making it the 10th highest grossing game of the month worldwide. According to Sensor Tower Store Intelligence, Coin Master ranked as the 6th top game globally by gross revenue in the first half of 2024.
Moon Active, which is also behind popular title Family Island, acquired the mobile game Zen Match, along with the associated team located in Istanbul, from a Turkish mobile game developer, Good Job Games, in December 2022. The scope of the deal was not revealed, but was estimated to be in the region of $100-150 million.
Moon Active raised $300 million in a funding round composed completely of secondary transactions at a company valuation of $5 billion in November of 2021. The round was led by Insight Partners, which invested $125 million in Moon Active at the beginning of 2020 at a valuation of $1.25 billion. Moon Active’s investors also include Andalusian Private Capital, Gigi Levy-Weiss, Guy Gamzu and David Alliance.
