Marketing analytics unicorn AppsFlyer eyeing Wall Street IPO
Marketing analytics unicorn AppsFlyer eyeing Wall Street IPO
The Israeli company is aiming to raise $300 million in the offering later this year or early next year, according to a report by Bloomberg
Israeli company AppsFlyer is currently considering an IPO with the help of several leading investment banks in the United States, including Goldman Sachs, JP Morgan, and Bank of America, according to a Bloomberg report. AppsFlyer employs approximately 1,500 people and is expected to register revenues of approximately $400 million this year, along with a positive cash flow. According to the report, AppsFlyer will be looking to raise $300 million in the IPO.
AppsFlyer was founded in 2011 by Oren Kaniel and Reshef Mann. The company has developed technology that allows app owners to identify where their most profitable users originated from, such as a Google search, an ad on Facebook or X, direct email, an SMS message, a television campaign, and more. The company has made several acquisitions in recent years that expanded its product portfolio. In the last significant fundraising carried out by the company in 2020, it was valued at $2 billion. Among the investors in the Israeli company are General Atlantic, the Salesforce investment fund, the Goldman Sachs growth fund, Qumra Capital, DTCP, Pitango Growth, and Magma.
It is not yet clear when the offering will take place or on which exchange the company will choose to list.
