AppointmentAirwallex appoints Keter Rubinstein as Director of Strategy and Operations for Israel and the Middle East
Appointment
Airwallex appoints Keter Rubinstein as Director of Strategy and Operations for Israel and the Middle East
"Her rich experience will be a key component in further deepening our activities in Israel and the Middle East as we continue to support local businesses in their growth,” said Or Liban, Head of Israel and the Middle East
Airwallex has announced that it has appointed Keter Rubinstein as its Director of Strategy and Operations for the company's Israel and the Middle East branch. She most recently served as Google Israel’s Director of Strategy and Operations and, before that, as a Strategy Director for Taboola and Mindspace. She had also served as a senior partner at KPMG Israel's consulting division.
"We’re excited to welcome Keter to the team. Her rich experience will be a key component in further deepening our activities in Israel and the Middle East as we continue to support local businesses in their growth,” said Or Liban, Head of Israel and the Middle East at Airwallex. “Keter’s role will be vital as she outlines the business strategy that will help startups and companies from all sectors efficiently manage their financial operations in a global market, all while saving costs and executing complex transactions quickly."
Airwallex launched its business operations in Israel in May with the appointment of Liban, a former Google Israel executive. Airwallex already serves leading companies in Israel, including Papaya Global and OurCrowd, as well as numerous global companies, such as SHEIN, Qantas, Brex, and Navan (formerly TripActions). Its global payment solutions and financial infrastructure help businesses open multi-currency bank accounts worldwide, make cross-border payments, benefit from attractive exchange rates, and issue virtual and physical cards for employees and suppliers.
The company was founded in Melbourne, Australia in 2015 and is valued at $5.6 billion, having raised over $900 million from investors including Sequoia, DST Global, Greenoaks Capital, Salesforce Ventures, Lone Pine Capital, Square Peg Capital, and 1835i Ventures (ANZ Bank).
