Nas Company Opens Content Agency in Israel under the Name 1000 Media
Global content creator Nas Daily (Nuseir Yassin), with over 70 million followers, brings his experience working with Bill Gates, Mark Zuckerberg, and Dubai government to the Israeli media industry
media company in Israel called 1000 Media. This move comes following his public statement after the October 7th events, where he declared, "I used to see myself as a Palestinian-Israeli, from today I see myself as an Israeli-Palestinian." This statement marked a significant turning point in his identity perception.
Yassin's story begins in the Galilee village of Arraba. At 17, despite the low odds, he decided to apply to Harvard University. In his personal essay, he wrote candidly about the complexity of his Israeli-Palestinian identity, which opened the doors to the world's most prestigious university. After completing a computer science degree and starting a career in tech, Yassin discovered he was a person of field work and impact. He made a professional pivot: leaving his programming job, investing his savings of $20,000 in camera equipment, and setting out to create content on a journey around the world.
The challenge he set for himself was unprecedented: one one-minute video every day for 1,000 consecutive days. The success was overwhelming. Within just one year, he amassed 5 million followers, and today his following counts over 72 million people worldwide.
Over the years, his success as an independent content creator led to the establishment of Nas Company, which evolved into a global media empire. The company includes branches in technology, international event production, media, and hospitality, serving leading clients such as Mark Zuckerberg, Bill Gates, Solana, Google, and the governments of India, Dubai, and Mongolia. The company's uniqueness is reflected not only in its business success but also in its vision to connect people worldwide, with an international team composed of employees from dozens of different countries.
During these challenging times for Israel, Yassin chose to invest here and establish a social media agency that will serve Israeli companies. The new company will offer three main products: a mentoring program for organizational content teams, guiding them step by step in building a significant digital presence; an innovative AI-based platform for producing content at reduced costs, including personalized animations and videos; and of course, unique original productions in the Nas Daily formula.
"We are bringing to Israel the experience we've gained working with the world's biggest clients," says Yassin. "We've developed a unique method for creating viral content, and we want to share this knowledge with the local industry. We believe in the content industry coming out of Israel and want to support it."
