AppointmentFireblocks appoints Michal Ferguson as CMO
Appointment
Fireblocks appoints Michal Ferguson as CMO
In 2023, Fireblocks saw an 80% increase in monthly outbound volume ($53B) and a 163% increase in the number of monthly outbound transactions (3.11M)
Blockchain unicorn Fireblocks announced on Thursday the appointment of Michal Ferguson as the company’s Chief Marketing Officer (CMO). The company said that Ferguson's appointment is aimed to capitalize on growing market opportunities and address the demand for secure and scalable blockchain infrastructure for Web3 developers and financial institutions.
The digital assets industry is witnessing significant institutional interest and a push for secure, reliable blockchain platforms. This demand is underscored by the current crypto market cap of $2.09 trillion, demonstrating impressive growth of more than 80% over the past year and more than double the peak of the 2017 bull market.
In 2023, Fireblocks saw an overall increase consistent with the crypto and digital asset industry’s growth. The platform saw an 80% increase in monthly outbound volume ($53B), a 163% increase in the number of monthly outbound transactions (3.11M), and a 160% increase in monthly active wallets.
“Fireblocks is enabling the rapidly evolving digital asset ecosystem, and its growth trajectory is a testament to continued innovation and commitment to delivering the most secure and seamless solution for our customers. With the market on the verge of another significant expansion, I'm thrilled to join this visionary team at this pivotal moment to help drive growth and bring the technology to mass adoption,” said Michal Ferguson, Fireblocks CMO.
Ferguson previously served as Head of Global Demand at cybersecurity company Snyk. Before Snyk she developed and executed marketing strategies at Threat Stack (acquired by F5) and CloudLock (acquired by Cisco).
"Michal’s appointment as CMO marks a pivotal moment for Fireblocks as we amplify our vision and values in a competitive digital asset landscape. Michal’s expertise in cybersecurity and developer ecosystem will help adopt the technology across financial and non-financial sectors,” said Fireblocks CEO and founder, Michael Shaulov.
