TikTok Launches Global Leadership Forum for Mobile Gaming Industry
TikTok Launches Global Leadership Forum for Mobile Gaming Industry
TikTok, the world's leadingentertainment platform, has announced a new leadership forum for the global mobile gaming industry. This forum will bring together senior managers from top gaming companies worldwide, offering a place for discussions, collaborations, and innovations in the field
TikTok: Shaping the Future of Gaming
The gaming world has changed a lot in recent years, and TikTok is leading the way. Known as the top place for culture and gaming, TikTok is reshaping the industry.
Today, TikTok has a huge and lively gaming community. With over a billion users each month and 3 trillion views of gaming content each year, TikTok's gaming community is more than just players. It's a diverse and active group that shares experiences, talks with developers, and influences popular culture. Impressively, 82% of TikTok users play games at least once a week, and 64% enjoy content that mixes gaming with other interests like sports, fashion, and food.
This high level of engagement makes TikTok a perfect platform for gaming companies to reach a global audience. Recognizing the importance of gaming companies, TikTok set up a global gaming division about a year and a half ago. This division helps gaming companies use TikTok's features to shape gaming culture. It serves as a place where gamers can find community, discover new games, connect, and create in exciting ways.
With the launch of the Global Leadership Forum, TikTok is strengthening its position as a key player in the gaming industry, pushing for more innovation and collaboration among industry leaders.
"Most of the trends you see in the world start with TikTok," says Noam Zada, Head of Global Mobile Gaming Marketing at TikTok. "Today, with every smartphone capable of running advanced games and one in four people becoming a gamer, TikTok stands as a modern guide for the new gaming culture."
Global Leadership Forum for the Mobile Gaming Industry in California
The recent global leadership forum for the mobile gaming industry in Napa Valley, California, showed TikTok's big ambitions. TikTok is aiming to be a major player in the future of the gaming industry, not just a platform for short videos.
The forum brought together senior managers from top mobile gaming companies to talk about the industry's challenges and opportunities. TikTok highlighted its commitment to creative innovation, showing off collaborations with business partners, creators, and key gaming communities. This event emphasized TikTok's dedication to pushing the industry forward and building strong connections within the gaming world.
"TikTok sees itself as a full partner to gaming companies, and we invite gaming companies from around the world to join our leadership forum and be part of the future of gaming," Zada continues.
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Noam Zada, Head of Global Mobile Gaming Marketing, TikTok
(photography: Alex Kolmoisky)
The Upcoming Developer Conference in Cyprus: A Unique Opportunity for Gaming Companies
Building on the momentum from the leadership forum, TikTok will join the upcoming gaming developers' event in Cyprus, GDCy, on May 31st. This event is a unique chance for mobile gaming companies to connect with a wide audience, discover new technologies and creative ideas, and form valuable partnerships.
At the conference, TikTok will show its unique abilities as a trends platform and explain how it can help gaming companies increase downloads, boost user engagement, and improve marketing campaigns. This participation highlights TikTok's commitment to supporting the gaming industry and driving its growth with innovative solutions and strategic partnerships.
"TikTok has great potential for marketers today because of its mix of high user engagement, diverse content, and a strong algorithm," Zada explains. "With over a billion active users worldwide, TikTok offers a vast audience that brands can reach. Its algorithm ensures personalized and relevant content, increasing the chances of going viral. The platform's focus on creativity and authentic content connects well with users, making it an ideal place for brands to reach their target audience in a meaningful way. Additionally, TikTok's advertising and analytics tools give marketers valuable insights to improve their campaigns and get measurable results."
