CTalkMixpanel is here to help gaming companies democratize their data
CTalk
Mixpanel is here to help gaming companies democratize their data
Gidi Eigenstein, Gaming Lead at Mixpanel, spoke to CTech about the company’s recent success in the sector.
Gidi Eigenstein, Gaming Lead at Mixpanel
(Photo: Sinai David)
“A lot of companies like to say that they're data-driven, right? Everyone goes on stage and says ‘We're a company that's data-driven.’ But then when you talk to them, you understand they have about five or 10 analysts and they do all the data analytics and open a dashboard for someone in the company - and that's what they call data-driven.”
Mixpanel Gaming Lead Gidi Eigenstein spoke to CTech at Gaming 2024, hosted by Calcalist in collaboration with Google and Playtika. In his interview, he outlined how the company is technically industry agnostic but has found recent success helping gaming organizations democratize their data.
“There aren't a lot of companies out there that have monetization managers or game economy managers,” he added. “So if you come to a company that doesn't work with these roles, then you’ve got to teach people what that actually means, what they're in charge of, and how they can get value out of data.”
You can watch the entire exchange in the video above.
