Salesforce acquiring Zoomin for $450 million
Salesforce acquiring Zoomin for $450 million
The deal comes less than three weeks after the software giant paid $1.9 billion for Own, another Israel-founded company.
Software giant Salesforce announced on Tuesday that it has signed a definitive agreement to acquire Israeli company Zoomin, a data management provider for unstructured data. The acquisition is valued at $450 million, exceeding the company's last valuation in 2021, ensuring that all of Zoomin’s investors will record a significant return.
This marks Salesforce’s second major acquisition in Israel this month, following its recent purchase of Israeli company Own for approximately $1.9 billion. To date, Zoomin has raised around $70 million from investors including Bessemer Venture Partners, Viola Growth, General Atlantic, and Salesforce Ventures.
Zoomin specializes in processing and making unstructured data accessible to AI engines and autonomous models (AI-based systems that can perform complex tasks with minimal human intervention). The company was founded in 2016 by Gal Oron, Hannan Saltzman, and Joe Gelb, and employs around 130 people in Israel and the U.S., who will now be integrated into Salesforce’s Data Cloud operations.
Beyond the founders and employees, the biggest beneficiaries of the deal include Bessemer Venture Partners, the first investor in the company, Israeli fund Viola Growth, and U.S.-based General Atlantic.
The acquisition is expected to close in the fourth quarter of Salesforce’s fiscal year 2025, subject to customary closing conditions.
Zoomin’s platform, used by companies such as Mastercard, Dell, and McAfee, processes large volumes of technical content from multiple sources within organizations. It helps end customers receive personalized responses at all customer touchpoints—whether it’s the home portal, website, support center, customer service center, or even within the product itself—while automatically generating insights and recommendations based on content consumption patterns and user behavior.
The collaboration between Zoomin and Salesforce began in 2018 with a strategic investment by Salesforce Ventures, which deepened over the years. The companies signed a strategic collaboration agreement and launched a joint product earlier this year.
This acquisition comes at a time when companies are increasingly focused on digital transformation, adding various AI capabilities to their products and services. While access to AI infrastructure and engines has become more accessible and affordable than ever, many organizations face challenges in preparing and making their data accessible to AI engines. These challenges slow down digital transformation and reduce the effectiveness of AI tools in delivering accurate and comprehensive results.
Following the acquisition, Zoomin’s technology will be integrated into Salesforce’s Agentforce platform, allowing customers to easily connect their existing organizational data and utilize it within AI-based customer experiences. In the initial phase, Zoomin's solution will be integrated into Salesforce’s Data Cloud and Service Cloud, with plans to expand its use across all Salesforce solutions in the future.
“We’re both humbled and excited to join forces with Salesforce. It’s a natural progression of our long-standing and evolving partnership,” said Gal Oron, Zoomin CEO. “As organizations are accelerating their enterprise AI transformation, our joint mission is to support them and make sure AI doesn’t hit the data wall. As part of the #1 AI CRM, we will allow customers to leverage their existing enterprise data in ways they never imagined possible.”
“Proprietary unstructured data is powerful fuel our customers can use for AI agents and customer experiences, and Zoomin’s proven expertise and technology will accelerate Data Cloud’s innovation and enable our customers to get better value from Agentforce,” said Rahul Auradkar, EVP & GM, Unified Data Services & Einstein.
Amit Karp, a partner at Bessemer Venture Partners and the first investor in Zoomin, said, “I chose to invest in Zoomin because of the team. Gal, Hannan, Joe, and the incredible team they built around them successfully navigated the company through numerous challenges. As an Israeli, I am proud to see Israeli high-tech entrepreneurs and workers continue to lead, even in times like these.”
Harel Beit On, Founder and General Partner at Viola Growth : “With the advent of AI and the acceleration of its deployment in enterprises, Zoomin was able to purpose its unique data framework to train LLM and accelerate the deployment of AI. Over the past few years, Zoomin has emerged as a leader in managing both structured and unstructured technical data from diverse sources, delivering value across a variety of enterprise use cases. We would like to congratulate Gal Oron on navigating successfully one of the most meaningful transformations in tech history and leading Zoomin to the successful combination with Salesforce.”
