AI-driven marketing startup Voyantis raises $41 million for smarter customer targeting
AI-driven marketing startup Voyantis raises $41 million for smarter customer targeting
The company uses predictive analytics to help businesses acquire and retain the most valuable customers.
Voyantis, which develops an AI-driven growth platform for customer acquisition and lifecycle optimization, announced on Tuesday that it has raised $41 million in funding, bringing its total funding to $60M. The round was led by Intel Capital with participation from Square Peg, Target Global, Jibe, Redseed, Alicorn and Icon. Intel Capital Investment Director Lisa Cohen will also join Voyantis’ board of directors to further accelerate the company’s growth.
The company was founded in 2020 by CEO Ido Wiesenberg and CTO Eran Friendinger. Wiesenberg previously co-founded the startup Tvinci, which was acquired by Kaltura, while Friendinger co-founded Adience, which was sold to MarketTech.
Voyantis employs approximately 70 people, most of whom are in Israel, with additional staff in the U.S., Mexico, and Europe. Its clients include Miro, Rappi, HoneyBook, Natural Intelligence, and MoneyLion. According to the company, Voyantis has tripled its sales and doubled its workforce over the past year. The new funding will be used to accelerate growth, enhance the platform, and expand marketing efforts worldwide. The company is currently hiring for roles in development, product, data, marketing, finance, and HR.
In a conversation with Calcalist, Ido Wiesenberg, co-founder and CEO of Voyantis, said: "We help companies find their ideal customers because most businesses don’t actually know who their best customers are. It’s not easy to quickly predict which customers are likely to leave or which are likely to make frequent credit card transactions. Based on these predictions, companies can decide where to focus their acquisition and retention efforts. When dealing with thousands of new customers each month—or even hundreds of thousands or millions already engaged in the customer journey—it becomes extremely difficult to sort and prioritize them at scale.
"Our AI-driven solution connects to all available anonymous data points in a company's database, identifying behavioral patterns that can accurately predict a customer's lifetime value (LTV). The Voyantis platform enables companies to build and implement a data-driven growth strategy, leveraging AI to acquire and nurture high-value customers. The system continuously updates each customer's projected value based on their anonymous activity and usage patterns. Instead of relying on guesswork or unfounded assumptions about customer value, our technology generates precise, science-based forecasts. It also provides actionable recommendations for engaging with customers to strengthen and maintain long-term relationships."
Wiesenberg added: "In the next stage, we also want to influence the future of the companies we work with. By integrating with Google and Facebook—organizations that have deep insights into consumer profiles—we help these platforms identify the customers that our clients consider high-value. This allows businesses to optimize their ad spending by prioritizing prospects who share characteristics with their most successful customers. In turn, businesses can invest more in acquiring these high-value customers while allocating lower budgets to less relevant audiences to maintain a strong return on investment (ROI)."
"Having worked with our portfolio companies at Intel Capital to increase efficiency over the past few years, we've noticed a broader trend across the market: companies of all sizes are focusing on driving smarter, more intentional campaigns that maximize LTV. Voyantis is positioned to enable and automate this shift, empowering companies to optimize and prioritize acquiring, nurturing and retaining the most valuable customers,“ said Lisa Cohen, Investment Director at Intel Capital. “Voyantis’ ability to productize the connection between predictive and prescriptive AI redefines how businesses unlock customer value. Seeing their customers reporting to their boards based on the Voyantis growth metrics solidified our faith in their ability to help companies grow.”
