BigID is the winner of Intuit’s Data Classification challenge in rapid identification of sensitive data within massive datasets
BigID is the winner of Intuit’s Data Classification challenge in rapid identification of sensitive data within massive datasets
Held by Intuit for Startups, the challenge drew 20 data-management companies and start-ups from Israel and the US, all competing on their AI-powered tools to identify personal information within a synthetic dataset and label it accordingly. BigID reached a near-perfect accuracy rate, higher than that of all other companies participating in this challenge
In this challenge, Intuit was looking to identify best-in-class solutions for data classification to protect sensitive data.
Announced by Intuit for Startups in July, The “Data Classification Challenge” invited leading data companies in the US and Israel to take part in a first-of-its-kind innovation challenge where data companies were requested to quickly and accurately classify a synthetic dataset of 20K+ records. In total, around 20 companies applied to the challenge.
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BigID’s Nimrod Vax (right), receiving the award from Gleb Keselman, Intuit’s Director of security software engineering
(courtesy: Intuit)
As part of this challenge, Intuit’s security team created a unique rich dataset of synthetic unstructured data with over 40k records, half of which was provided for training, and half used for evaluation. The solutions were measured through an algorithm according to the precision/recall calculations for the different data types, in addition to a global, cross-label evaluation. BigID’s solution stood out as they were able to accurately classify the selected 36 data types, with the weighted precision/recall score of 96.5%.
BigID will receive a $10,000 prize and will meet senior Intuit leaders to explore future collaboration.
“Data protection is paramount to Intuit”, explains Gleb Keselman, Director of security software engineering at Intuit. “As a global fintech serving 100 million customers with products such as TurboTax, Credit Karma, QuickBooks, and Mailchimp, we manage huge amounts of unique financial data. In order to keep our customers' privacy, we’re constantly building and exploring innovative solutions for scanning, classifying, monitoring and protecting large data sets at scale. BigID’s technology demonstrated impressive capabilities in this domain, as shown in the accuracy levels of its results in our challenge”.
Nimrod Vax, BigID Co-Founder and CPO added: “Data Discovery and Classification are really our company’s ‘bread and butter’, so when we heard about this competition we were immediately up for the challenge. While our solutions support multiple use cases across governance, security and privacy, all of our customers share a similar underlying need: getting better visibility, understanding and control of how their data is accessed. We’re excited about this win and about possible future business partnership with Intuit”.
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The Intuit team that initiated the Data Classification challenge alongside the BigID team
(courtesy: Intuit)
“We are incredibly proud to be recognized by Intuit as the winner of their data classification challenge, demonstrating a higher degree of accuracy and scale than any other vendor in the field.” adds Dimitri Sirota, CEO and co-founder of BigID. “This recognition underscores BigID’s leadership in AI innovation and our relentless focus on delivering next-generation solutions across data security, DSPM, and data management - as evident by the trust that organizations place in us in securing and managing their most critical data.”
“Challenges as the one we’ve just completed are an effective and lean way to assess startups’ capabilities and enable them to rapidly scale their technology in partnership with Intuit”, says Patricial Lahy Engel, head of Intuit for Startups. “Our programs at Intuit for Startups aim to accelerate our innovation with disruptive technology from our local ecosystem”.
Intuit is the global financial technology platform that makes TurboTax, Credit Karma, QuickBooks, and Mailchimp helping millions of customers overcome their most important financial challenges.Intuit for Startups connects between great startups and Intuit with the purpose of accelerating innovation. It runs Innovation Challenges and other programs to help startups scale their technology with Intuit.
BigID empowers organizations to know their enterprise data and take action for data-centric security, privacy, compliance, AI innovation, and governance. Customers deploy BigID to proactively discover, manage, protect, and get more value from their regulated, sensitive, and personal data across their data landscape. BigID has earned numerous accolades, including awards for innovation, AI, and growth, while earning a top spot on the 2024 Deloitte 500 for the fourth consecutive year, one of CNBC's Top 25 Startups for the Enterprise, named to the Forbes Cloud 100, and recognized on the 2024 Inc. 5000 for the fourth consecutive year.
