Personetics co-founders.

Fintech company Personetics lays off 30 employees, 8% of team

The Israeli firm raised $85 million from Thoma Bravo last January

Israeli fintech company Personetics, which provides personalization and customer engagement solutions for banks and financial services providers, has laid off 30 of its 350 employees, accounting for 8% of the team.
Personetics raised $85 million in growth funding in January 2022 from Thoma Bravo. The round also included existing investors Viola Ventures, Lightspeed Ventures, Sequoia Capital, Nyca Partners, and Warburg Pincus. That took Personetics' total funding over 10 months to $160 million.
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דוד גוברין דוד סוסנה Personetics
דוד גוברין דוד סוסנה Personetics
Personetics co-founders.
(Photo: Eric Sultan)


Personetics’ AI-powered technology is focused on proactive engagement: analyzing financial data in real-time, understanding individuals’ financial behaviors, anticipating their needs and acting on their behalf.