Aligned secures $8M Series A to advance AI-powered digital sales rooms
Aligned secures $8M Series A to advance AI-powered digital sales rooms
"We built Aligned to give modern sellers their ‘Iron Man Suit'," says Co-Founder and CEO Gal Aga.
Aligned, the creator of Digital Sales Room technology aimed at improving the buyer-vendor workflow, has secured an $8 million Series A investment led by JAL Ventures, with participation from NFX, Hetz Ventures, and CROs from leading SaaS companies. This brings the company’s total funding to $14 million. The investment will fuel the expansion of Aligned’s AI-driven tools, designed to simplify the complex B2B sales cycle.
B2B sales teams face growing challenges, with longer sales cycles and lower win rates. As buyers increasingly prefer self-service experiences, only 5% of the purchasing process now involves direct interaction with a seller. Aligned’s platform addresses this by centralizing deal resources, timelines, and communication, claiming to reduce deal cycles by 30% and increase win rates by 15%.
Gartner predicts that by 2026, 30% of B2B sales cycles will be fully managed through digital sales rooms. The company’s AI-powered workspace helps sales teams collaborate with buyers, track engagement, and streamline execution. Its existing AI tools, Buyer-Assist and AI-Insights, will be further enhanced with the new funding.
“As a former CRO and VP of Sales, I’ve felt the pain of losing deals because champions weren’t equipped to build internal consensus or ‘hidden’ stakeholders staying behind email threads,” said Gal Aga, CEO and Co-Founder of Aligned. “That’s why we built Aligned—to give modern sellers their ‘Iron Man Suit’: AI-driven, 24/7 buyer enablement, deal execution support, and ‘behind-the-scenes’ deal insights. I couldn’t be more excited about what’s coming next.”
Founded in 2021 by Gal Aga, Yotam Sela, and Gal Deitsch, Aligned has grown to more than 30,000 users across 450 companies, including Deel, SimilarWeb, and Chili Piper.
