CTalkHere’s how gaming brands can reach wider audiences: “Never make assumptions!”
CTalk
Here’s how gaming brands can reach wider audiences: “Never make assumptions!”
Tal Benchik, Creative Director at Tal Benchik Creative Studios, speaks to CTech about how to help gaming companies grow.
Tal Benchik, Creative Director at Tal Benchik Creative Studios
(Photo: Sinai David)
“There are so many people who like playing games, but they're still so different from each other and you need to tackle what exactly the interest is for them in each game,” explained Tal Benchik, Creative Director at Tal Benchik Creative Studios. “And even if you try so many other creatives, I think that my best tip is never to make assumptions and always do A/B testing. Try different directions and base them also on data. And this is the key to success.”
Benchik joined CTech at Gaming 2024 to share insights she has gleaned as a consultant to gaming companies. Through Benchik Creative Studios, she helps brands with their creative strategies, creative productions, and overall consulting. Having worked at TikTok, she has now ventured into the independent space to help others.
You can learn more about her and the agency through the video above.
