CTalkVAA Philippines offers ‘human touch’ to close AI gap in e-commerce
CTalk
VAA Philippines offers ‘human touch’ to close AI gap in e-commerce
Bridgitte Raven, Sales Associate at VAA Philippines, spoke to CTech at the Google and Calcalist e-commerce conference about the benefits of human interaction in the virtual assistant space.
“AI, as we know, is making leaps and bounds and it's incredible what it can do. More often than not, though, it's great when there is somebody on the other side steering that ship if it's with AI,” said Bridgitte Raven, Sales Associate at VAA Philippines. “There are things that AI still can't do, like give great customer service work, intuitively understand retail, the mindset of different companies and businesses, their target, and more.”
Raven made the remarks at the Google and Calcalist e-commerce conference on behalf of VAA Philippines, a company that recruits and trains virtual assistants in the Philippines to support people with Amazon and e-commerce businesses. It has more than 650 people who have that ‘human touch’ which is often lacking through AI technology.
“We find that even with technological advances and with AI, people still need and want people either to steer that ship, to manage those apps, or even just to give that extra human touch,” Raven added.
You can watch the entire exchange in the video above.
