Holisto raises $10 million from travel giant Trivago
Holisto raises $10 million from travel giant Trivago
The Israeli company, which specializes in price aggregation technology, has now raised over $30 million and will continue to operate independently with a team of about 250 employees in Israel and abroad.
Holisto, an Israeli company that has developed a technological platform specializing in price aggregation and a dynamic engine for booking hotels, has raised $10 million from the travel company Trivago. Including this latest funding round, the company has raised over $30 million to date. In 2022, Holisto had planned to go public on Nasdaq via a SPAC but canceled the merger due to market conditions.
Holisto optimizes real-time hotel price collection from a broad network of suppliers. The company will continue to operate independently with a team of approximately 250 employees based in Israel and other locations worldwide.
Founded in 2015 by CEO Eran Shust, Avi Wortzel, and Dr. Shay Horovitz, Holisto's investors include Journey Ventures, Fosun, Fattal Group, 2B.VC, Taya Ventures, and El Al’s investment arm.
According to Shust, "The investment and partnership will enable Holisto's technology to provide advanced options for Trivago's users and business partners, while Holisto will benefit from Trivago's size and strength in new markets."
