"Our technology allows an 18-year-old in Tel Aviv to play with Jimi Hendrix"
"Our technology allows an 18-year-old in Tel Aviv to play with Jimi Hendrix"
Aiode CEO Idan Dobrecki demonstrated the company's technology together with the Israeli musician Ivri Lider and showed hot it produces virtual versions of musicians that can be used to create music, with those artists receiving royalties from the creation.
"The music industry generates tens of billions of dollars and supports dozens of sub-industries, including film, television, advertising, marketing, gaming, and social networks," said Idan Dobrecki, CEO of Aiode, at Calcalist's AI conference. "They all consume and use music, but creating each song takes a long time and costs are high." Together with Israeli musician Ivri Lider, he demonstrated the company’s new technology.
Aiode is a music startup that uses AI to create virtual versions of musicians. The company's technology respects copyright laws by building a profit-sharing model with the musicians who are modeled on the platform. "How can an 18-year-old from Tel Aviv, sitting in a home studio, collaborate with Jimi Hendrix? We take audio samples of real musicians playing instruments, feed them into our AI technology, and create a virtual version of the musician. This virtual musician is then made accessible on our platform to creators around the world, who can use it to produce music. Every time someone creates music with one of these virtual musicians, the original musician receives a share of the income through our ethical, consensual profit-sharing model," explained Dobrecki.
To demonstrate the technology, Lider selected his song "Armonot VeResisim" for a live performance. He wanted to collaborate with top guitarist Idan Shneor, whose virtual version was already available in Aiode’s musician library. Dobrecki uploaded the song, and the AI version of Shneor began analyzing the rhythm and harmony. When Lider gave instructions, the virtual musician responded in real time.
"If I were to schedule an actual session with Idan, it would take time due to his busy schedule, and even then, the time he could devote would be limited," said Lider. "He would come in, plug in his guitar, I’d play him the song, and ask him to play whatever came to mind."
In the virtual session, Dobrecki pressed the 'generate' button after Lider requested changes for bars 6-13. "The virtual Idan analyzes the song and plays along. Today, our technology can generate results in less than real time," Dobrecki added.
The first result was good but not perfect, so they generated another version, followed by another, each showing noticeable improvements. "As a producer, I’d tell him to hold back a bit, but each generation sparks new musical ideas. I’d give it one more round before going into details," said Lider. "Our technology gives full control over playing, volume, specific notes, and the musician's role," Dobrecki explained.
"After three generations, I already have three guitar tracks to work with and direct the virtual Idan. This is great for me as a producer because musicians like Idan aren’t always available, and his talent is amazing. The ability to instantly collaborate with top musicians is a game-changer for creation and production, saving time and money. A platform like this is invaluable to creators," said Lider.
At the end of the live demo, Maayan Cohen-Rozen from Calcalist asked Lider how artificial intelligence is changing the creative process. "It’s on its way to changing it, but it hasn't fully done so yet," Lider replied. "AI integration in the creative process—whether in writing, production, or mixing—introduces a new creative force. Today, I work alongside a device, but with AI, I feel like there’s another creative entity with me. For now, the creativity is still mine, but AI has already transformed how we approach ideas, especially in music production, as we’ve seen with Aiode. It’s not just a technical tool; it’s a new way of working with creative ideas."
Maayan then asked Dobrecki how Aiode’s technology enhances the creative process. "It democratizes access to top-tier musicians for any creator, anywhere, at a fraction of the cost. Creators can now work with the most suitable musicians for their projects, with immediate availability. Our AI can analyze songs, follow instructions, and offer fair compensation to the original musicians. The potential is huge, and we are exploring many exciting future collaborations," Dobrecki replied.
Finally, when asked if AI could replace music producers in the future, Lider responded: "I don’t think so, at least not yet. AI is more of a technical tool right now and doesn’t replace the magic that defines us as humans and our creative process. AI’s creative abilities are still based on technical parameters, not the intuitive, emotional aspects of human creativity. But when combined with our human abilities, AI can offer incredible advantages to the art-making process."
