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Oracle CEO: "If we continue on our current trajectory, reaching a valuation of a trillion dollars is inevitable"
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Is your solitaire opponent actually a bot?
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Cloudera acquires Israeli startup Octopai to advance metadata and AI integration
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Former Snyk founder Guy Podjarny secures $125M for AI-powered software startup Tessl
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CyberArk and Wiz join forces to enhance cloud security in multi-cloud environments
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Google chrome גוגל כרום

Bite-sized ads: Google's cookie farewell makes advertisers nibble on alternatives

08.01.24|Omer Kabir
The company started a pilot to block third-party cookies, which allow any party to create a profile of the user and personalize advertisements. At the same time, it’s tightening its grip on the market with Privacy Sandbox, a profile under its full control
SearchAds.com

Why Marketers Should Double Down On Apple Search Ads with SearchAds.com

22.11.21|Sponsored Content
As the leading Apple Search Ads campaign management platform, SearchAds.com lets app owners manage their Apple Search Ads campaigns in one place, while providing analytics on performance and other insights like the most profitable keywords to maximize and scale campaigns
צוות אולו Oolo

Ad Revenue Monitoring Startup Oolo Raises $6 Million

09.03.20|Meir Orbach
Israel-based Oolo develops an AI system that autonomously monitors ad performance on media outlet websites to identify potential monetization issues
מוסף שבועי 28.12.17 תקציר מנהלים ג'ורדנה קטלר מנהלת המדיניות של פייסבוק ישראל

Facebook Should Not Decide What Is True or False, Says Facebook Policy Exec

07.11.19|Adi Pick
Jordana Cutler, head of policy at Facebook Israel, said that political ads bring very little revenue to the company. Cutler spoke at a conference on national security and communication held in Tel Aviv
איתן גלאי ממייסדי Outbrain ועידת המובייל 2017

Content Distribution Company Outbrain Appoints New Chief Revenue Officer

21.10.18|Adi Pick
Eitan Galai, Outbrain’s senior vice president, was promoted to chief revenue officer and will be managing the company's global business activity
לאבס שרונה תל אביב חללי עבודה LABS TLV 3

IronSource Alums' Company Zinc to Launch Digital Coin

28.05.18|Golan Hazani
Zinc, a Tel Aviv-based blockchain startup, is developing a crypto coin that would let users choose what personal data to share with advertisers in reward for premium content.
עובד משרד לילה שעות עבודה מחשב

For Adtech Companies, Environment is Going to Get Worse

04.05.18|Michael Eisenberg
The internet caused consolidation in the traditional ad agency business. The same is currently happening in adtech, writes venture capitalist Michael Eisenberg
תומר בר זאב מנכ"ל איירון סורס ironsource סטארטאפים מבטיחים

IronSource Taps Silicon Valley Bank to Show Shareholders the Money

24.04.18|Meir Orbach
Mobile and web monetization and software distribution company IronSource intends to award its shareholders with dividends of up to $250 million combined, according to a request submitted to a Tel Aviv court
ראש מחקר ופיתוח בחטיבת שירותי המדיה הדיגיטליים של ורייזון פי פי אס נראיאן P.P.S. Narayan

The Rise of Streaming Will Spike Video Ad Prices, Says Verizon Executive

02.04.18|Yoav Stoler
Verizon intends to leverage the rise for targeted advertising, according to P.P.S. Narayan, CTO of video at Verizon Digital Media Services
עידו גרין תומך פיתוח בגוגל Google

Monetization is a Key Challenge for Google’s Virtual Assistant, Google Exec Says

19.02.18|Yoav Stoler
Google Assistant currently dominates the AI assistant market due to the widespread popularity of Android
Fiverr Advertisement

Following Backlash, Gig Marketplace Fiverr Launches New Campaign

14.01.18|Hagar Ravet
A previous campaign by the company was criticized for promoting unhealthy work-life balance