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אדם סינגולדה מייסד מנכ"ל טאבולה ועידה לצמוח ממשבר

Taboola extends strategic partnership with digital ad agency Kendago

10.12.20|CTech
Kendago is expected to run tens of millions of dollars worth of campaigns through Taboola
גיל שדה מייסד ומנכ"ל סיגנלס גרופ

Kenshoo closing on purchase of Signals Analytics in marketing sector merger

08.11.20|Hagar Ravet
The acquisition sees a merger of two veteran Israeli ad-tech players to offer a comprehensive data-extraction, analysis and placement solution for advertisers
מימין מייסד אאוטבריין ירון גלאי ומייסד טאבולה אדם סינגולדה

Taboola-Outbrain merger called off

09.09.20|Golan Hazani
Deal falls through after Taboola requested to make it a stock-for-stock merger instead of paying Outbrain shareholders $250 million for a 70% stake
שלומי אורגד מנהל תחום פינטק פייסבוק ישראל

Israeli startups are leaving money on the table

09.08.20|Shlomi Orgad
Nearly three-quarters of Israeli companies’ marketing budgets are targeted at the U.S., even though operating in diverse geographical locations would mean better stability, should one market slow down due to a crisis or local unrest
יונתן נמרודי פייסבוק

Facebook wants to lure in startups, says its B2B marketing manager, citing success of Instagram's merger

03.08.20|Raphael Kahan
Jonathan Nimrodi, manager of Facebook’s EMEA B2B marketing team believes the social media giant can offer startups a pain-free way to digitize their business model, especially in the Covid-19 era
רפי מגן מנכ"ל קנדגו

How did scientific marketing campaigns and Covid-19 conditions help Kendago reach 600% growth?

03.07.20|Allon Sinai
Thanks to the boom in business, Kendago, which currently employs around 50 people in its Kiryat Ono offices, is planning to increase its workforce by over 50% in the coming months
פייסבוק 11.1.20

Israeli advertisers are not quick to jump on the Facebook boycotting wagon

30.06.20|Orna Yefet and Nurit Kadosh
While corporations around the world are joining the call to halt their marketing campaigns on Facebook in protest of the social media giant’s controversial hate speech policies, Israel’s largest advertisers remain, for the most part, on the fence
לוגו יוניליוור Unilever מפעל דאודורנטים מקסיקו

Don’t count on advertisers to end hate speech on social media

28.06.20|Elihay Vidal
Don't expect Unilever and Coca-Cola to hold hands and sing kumbaya together with the liberals. The history of the relationship between advertisers and social media platforms proves they have their own agenda
אנדראה אניילי אלסנדרו דל פיירו

Football legend Del Piero teams up with Israel’s Stads to revolutionize sports advertising

10.06.20|Ouriel Daskal
Stads has created a platform that allows advertisers and clubs to maximize advertising boards
מוסף שבועי 16.1.20 דיוויד סייבל

Arab-Israeli Premium Tahini Is Marketing Veteran David Sable’s New-Found Passion

24.01.20|Diana Bahur-Nir
The American-Israeli branding expert believes that whether you are introducing a new dish, trying to change the global perception of a certain country, or attempting to win the 2020 U.S. election, it is always about the brand
דורון גרסטל מנכ"ל פריון

Adtech Company Perion Acquires Analytics Startup Content IQ for $73 Million

14.01.20|Elham Nasser Eddin
Content IQ uses data analytics algorithms to assess revenue potential in the digital publishing sector
הבורסה לניירות ערך רחוב אחוזת בית תל אביב

Matomy Signs Deal to Offload Debt-Causing Subsidiary

18.11.19|CTech
The Israel-based digital marketing company will sell Team Internet to London-listed Centralnic Group for almost $60 million
קלפי אלקנה בחירות קלפיות

Israeli Parties Slash Advertising Budgets for Do-Over Election

19.09.19|Yael Walzer
As engaging as the results may be, a look at political advertising budgets for the year’s first and second elections offers a glimpse at the general fatigue of both candidates and voters
צביקה נטר אינוביד אינוויד Innovid

Video Advertising Company Innovid Acquires Marketing Company Herolens for $30 Million

18.09.19|Meir Orbach
Founded in 2007, Innovid partners with brands and ad agencies to deliver videos to connected TVs, mobile devices, and social platforms, and lists Fox, Samsung, and Hulu among its customers
איתמר בנאדי gilspa global group ועידת מובייל ו דיגיטל

WPP Backs In-Game Ads Startup Anzu in $6.5 Million Round

06.08.19|Meir Orbach
Anzu develops technology that optimizes common creative advertising elements, blending them into games without disrupting the user experience and gameplay
פיני יקואל מנכ"ל ומייסד Optimove

Dentsu Scouting for Israeli Investments and Collaborations

03.06.19|Meir Orbach
The Japanese advertising company has established a local division in Israel to facilitate local relations
אמזון מחסן מחסנים חבילות

Amazon Acquires Assets of Online Advertising Company Sizmek

03.06.19|Meir Orbach
Though headquartered in Austin Texas, most of Sizmek's operations are based on Israel-based MediaMind, which it acquired in 2011
בורסה בורסת תל אביב 7

Matomy Considers Sale of Debt-Causing Subsidiary Back to Original Owner

07.04.19|Lilach Baumer
Failing to meet the deadline for acquiring the remaining 10% stake in its subsidiary Team Internet, Matomy is now required to sell the company back to its previous owner at a 40% discount
Uriah Av-Ron Oasis PR

Don’t Overlook Israeli Marketing Technology

22.03.19|Uriah Av-Ron
While the public markets have been less than enamored with marketing technology companies, others have been more enthusiastic
צביקה נטר מנכ"ל ומייסד שותף ב אינוביד

Video Advertising Startup Innovid Appoints Seamus Whittingham as Managing Director, EMEA

17.03.19|Adi Pick
Founded in 2007, Innovid partners with brands and ad agencies to deliver videos to connected TVs, mobile devices, and social platforms
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