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18 stories about Advertising
אלן גלמן המשנה ל מנכל בזק

Chairman of Ad-tech company Perion Network Steps Down

07.03.18|Hezi Sternlicht
Since 2013, the company shed over 90% of its stock price. Perion’s Chief Financial Officer left the company in November
רקוטן הירושי מיקיטני Rakuten Hiroshi Mikitani

Rakuten’s Viber Partners with Social Media Marketing App Sprinklr

23.02.18|Lilach Baumer
The integration will enable brands to reach Viber’s user base of almost 1 billion
אורן דוברונסקי מייסד אינפולינקס

Digital Advertising Startup Infolinks Acquired for Less than Equity Raised

05.02.18|Meir Orbach
The Tel Aviv-based company failed to compete with Google and Facebook’s ad services
רוב נורמן Rob Norman Playbuzz GroupM

GroupM’s Rob Norman Joins Playbuzz Board

01.02.18|Tofi Stoler
In September, Playbuzz announced a $35 million Series C funding round
אורן קניאל ו רשף מן AppsFlye אפספלייר

Marketing Analytics Company AppsFlyer Is on a Hiring Spree

29.01.18|Meir Orbach
The company is hiring 200 new employees and acquiring office space for more
נועם יוסיפידיס מנכ"ל וונטייז Vonetize

Binge-Watching Again? This Startup Monitors Your TV Habits

15.01.18|Aviv Guter and Tofi Stoler
Tel Aviv-based video-on-demand startup Vonetize shifts towards addressable TV, a myriad of new technologies allowing advertisers to target TV viewers with individualized ads
Fiverr Advertisement

Following Backlash, Gig Marketplace Fiverr Launches New Campaign

14.01.18|Hagar Ravet
A previous campaign by the company was criticized for promoting unhealthy work-life balance
ליעם גלין נשיא מנכ"ל מטומי

Digital Marketing Company Matomy Media Replaces CEO after Ten Months

09.01.18|Lilach Baumer
Current CEO Sagi Niri has carried out a reorganization plan in 2017, selling non-core assets and streamlining the company's operations
דרור גינזברג מנכ"ל ווצאיט

Automated Video Company Wochit Hires Storyful Executive

20.12.17|Tofi Stoler
New business development director Colm Curneen previously worked at The New York Times, The Financial Times and the International Herald Tribune
הדוגמנית קרלי קלוס היא פרזנטורית של ויקס

Pivoting to Digital Advertising, Wix to Skip Super Bowl

05.12.17|Asaf Shalev
Wix is spending more on marketing but its target audiences are more effectively reached online
מימין ירון גלאי ו דיוויד קוסטמן אאוטבריין

Content Recommendation Company Outbrain Appoints Co-CEO

16.11.17|Meir Orbach and Lilach Baumer
Newly appointed David Kostman has been a member of the company’s board since 2014. He is also chairman of the board of cybersecurity company NICE
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Video Distribution Startup Connatix Raises $15 Million

25.10.17|Meir Orbach
The company’s service helps publishers syndicate original videos
חוסם פרסומות מזויף חסימה

Researchers See an Upside for Publishers in Ad-Blockers

23.10.17|Keren-Or Grinberg
A draft paper published last month describes a method that can enable publishers to boost per-user revenues by utilizing the distinction between users with ad-blockers and those without
סינים סמארטפון סין רכבת

A Safety Checklist for Mobile Marketers

15.10.17|Zachi Zach
Do not do on mobile what you wouldn’t do on the web
Apple Facebook

The Global Trend of Dark Marketing

27.09.17|Arik Kleinstein
User information collected on social networks such as Facebook powers specialized advertising campaigns that pinpoint target audiences
ועידת ניו יורק MIND OF TECH איתמר בנדי

Glispa Buys Online Advertising Startup JustAd

12.09.17|Hagar Ravet
JustAd offers a platform for creating, publishing and analyzing interactive ads
שלטי חוצות פרסום שלטים

Taptica Acquires Tremor Video's Demand-Side Business For $50 Million

09.08.17|Hagar Ravet
The acquisition will help Taptica increase its presence in the U.S. market, the company said
VBRAND ויברנד נילסן

Nielsen Buys Sport Marketing Startup vBrand

06.08.17|Meir Orbach
vBrand automatically detects advertisers' logos in sports broadcasts, weighing factors impacting exposure such as duration, size, and image clarity.
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