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Adi Dangot Zukovsky joins Ibex Investors as partner following fund’s leadership shift

‘It was through their lies that they became multimillionaires’: Charlie Javice fraud trial opens

AI won’t replace developers—but it will change who gets hired

Tel Aviv real estate reaches new peak at over $45,000 per sqm

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Insight Partners hit by cyber attack with possible data leaks

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CyberArk’s surge, Wiz and Cato prepare for IPOs: Israeli cyber firms ready for the next big move

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Riskified cuts staff as struggles continue

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How Intel ruined an Israeli startup it bought for $2B—and lost the AI race

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Techtonic to invest over $140 million to build one of Israel's largest data centers

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20 stories about Advertising

ראש מחקר ופיתוח בחטיבת שירותי המדיה הדיגיטליים של ורייזון פי פי אס נראיאן P.P.S. Narayan

The Rise of Streaming Will Spike Video Ad Prices, Says Verizon Executive

02.04.18|Yoav Stoler

Verizon intends to leverage the rise for targeted advertising, according to P.P.S. Narayan, CTO of video at Verizon Digital Media Services

כנס כלכליסט ניו יורק ירון גלאי אאוטבריין

The Only Way to Fight Fake News Is to Destroy Its Business Model, Outbrain CEO Says

14.03.18|Omer Kabir and Hagar Ravet

Google and Facebook have a model that is based purely on the number of clicks and this gives advertisers an incentive to create fake news, content promotion company Outbrain’s CEO Yaron Galai said in an interview at Calcalist’s the Mind the Tech conference in New York

anyclip פלטפורמה

Video Monetization Company Anyclip Launches AI-Driven Content Platform

13.03.18|Lilach Baumer

The new platform will enable advertisers to customize content and target users according to brands, topics of interest, even emotions

אלן גלמן המשנה ל מנכל בזק

Chairman of Ad-tech company Perion Network Steps Down

07.03.18|Hezi Sternlicht

Since 2013, the company shed over 90% of its stock price. Perion’s Chief Financial Officer left the company in November

רקוטן הירושי מיקיטני Rakuten Hiroshi Mikitani

Rakuten’s Viber Partners with Social Media Marketing App Sprinklr

23.02.18|Lilach Baumer

The integration will enable brands to reach Viber’s user base of almost 1 billion

אורן דוברונסקי מייסד אינפולינקס

Digital Advertising Startup Infolinks Acquired for Less than Equity Raised

05.02.18|Meir Orbach

The Tel Aviv-based company failed to compete with Google and Facebook’s ad services

רוב נורמן Rob Norman Playbuzz GroupM

GroupM’s Rob Norman Joins Playbuzz Board

01.02.18|Tofi Stoler

In September, Playbuzz announced a $35 million Series C funding round

אורן קניאל ו רשף מן AppsFlye אפספלייר

Marketing Analytics Company AppsFlyer Is on a Hiring Spree

29.01.18|Meir Orbach

The company is hiring 200 new employees and acquiring office space for more

נועם יוסיפידיס מנכ"ל וונטייז Vonetize

Binge-Watching Again? This Startup Monitors Your TV Habits

15.01.18|Aviv Guter and Tofi Stoler

Tel Aviv-based video-on-demand startup Vonetize shifts towards addressable TV, a myriad of new technologies allowing advertisers to target TV viewers with individualized ads

Fiverr Advertisement

Following Backlash, Gig Marketplace Fiverr Launches New Campaign

14.01.18|Hagar Ravet

A previous campaign by the company was criticized for promoting unhealthy work-life balance

ליעם גלין נשיא מנכ"ל מטומי

Digital Marketing Company Matomy Media Replaces CEO after Ten Months

09.01.18|Lilach Baumer

Current CEO Sagi Niri has carried out a reorganization plan in 2017, selling non-core assets and streamlining the company's operations

דרור גינזברג מנכ"ל ווצאיט

Automated Video Company Wochit Hires Storyful Executive

20.12.17|Tofi Stoler

New business development director Colm Curneen previously worked at The New York Times, The Financial Times and the International Herald Tribune

הדוגמנית קרלי קלוס היא פרזנטורית של ויקס

Pivoting to Digital Advertising, Wix to Skip Super Bowl

05.12.17|Asaf Shalev

Wix is spending more on marketing but its target audiences are more effectively reached online

מימין ירון גלאי ו דיוויד קוסטמן אאוטבריין

Content Recommendation Company Outbrain Appoints Co-CEO

16.11.17|Meir Orbach and Lilach Baumer

Newly appointed David Kostman has been a member of the company’s board since 2014. He is also chairman of the board of cybersecurity company NICE

Video Distribution Startup Connatix Raises $15 Million

25.10.17|Meir Orbach

The company’s service helps publishers syndicate original videos

חוסם פרסומות מזויף חסימה

Researchers See an Upside for Publishers in Ad-Blockers

23.10.17|Keren-Or Grinberg

A draft paper published last month describes a method that can enable publishers to boost per-user revenues by utilizing the distinction between users with ad-blockers and those without

סינים סמארטפון סין רכבת

A Safety Checklist for Mobile Marketers

15.10.17|Zachi Zach

Do not do on mobile what you wouldn’t do on the web

The Global Trend of Dark Marketing

27.09.17|Arik Kleinstein

User information collected on social networks such as Facebook powers specialized advertising campaigns that pinpoint target audiences

ועידת ניו יורק MIND OF TECH איתמר בנדי

Glispa Buys Online Advertising Startup JustAd

12.09.17|Hagar Ravet

JustAd offers a platform for creating, publishing and analyzing interactive ads

שלטי חוצות פרסום שלטים

Taptica Acquires Tremor Video's Demand-Side Business For $50 Million

09.08.17|Hagar Ravet

The acquisition will help Taptica increase its presence in the U.S. market, the company said

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