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13:43
Full list of Israeli high-tech layoffs in 2025
13:38
Hydrogen startup Electriq Global collapses under nearly $30M in debt, despite raising $25M
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PwC integrates altshare’s algorithm to streamline startup valuations
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Nice beats Q4 estimates but shares plunge on weak 2025 outlook
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Insight Partners hit by cyber attack with possible data leaks
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CyberArk’s surge, Wiz and Cato prepare for IPOs: Israeli cyber firms ready for the next big move
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How Intel ruined an Israeli startup it bought for $2B—and lost the AI race
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Riskified cuts staff as struggles continue
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Techtonic to invest over $140 million to build one of Israel's largest data centers
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Anna Pelkin
2 stories about Anna Pelkin
"Consumers aren't afraid of advertising, they want entertainment with value"
17.09.24
|
Meir Orbach
Anna Pelkin, Country Manager of TikTok Israel, said at Calcalist and Leumi's Mind the Tech London conference: "The ability to capture the attention of consumers is a significant challenge because they have new expectations from brands."
"For the consumer TikTok is entertainment, for businesses it's a growth engine"
05.03.24
|
Elihay Vidal
Anna Pelkin, Country Manager of TikTok Israel, explained that "small and medium-sized businesses are very successful on TikTok. Their authentic and simple voice, as well as the presentation of the 'behind the scenes' of the business, attract a large audience"
