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Full list of Israeli startup M&As in 2024
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Anna Pelkin
2 stories about Anna Pelkin
"Consumers aren't afraid of advertising, they want entertainment with value"
17.09.24
|
Meir Orbach
Anna Pelkin, Country Manager of TikTok Israel, said at Calcalist and Leumi's Mind the Tech London conference: "The ability to capture the attention of consumers is a significant challenge because they have new expectations from brands."
"For the consumer TikTok is entertainment, for businesses it's a growth engine"
05.03.24
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Elihay Vidal
Anna Pelkin, Country Manager of TikTok Israel, explained that "small and medium-sized businesses are very successful on TikTok. Their authentic and simple voice, as well as the presentation of the 'behind the scenes' of the business, attract a large audience"
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