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EU approves Nvidia’s $700M acquisition of Israeli startup Run:ai
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Israeli tech’s top 10 funding rounds of 2024: Wiz sets another record
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Michael Levitt Analysis: Corona Is Slowing Down, Humanity Will Survive
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The Wiz of GenAI security? “Lasso has the potential to be a once-in-a-decade company in cyber”
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Israel will "experience a 'baby boom' of innovation" in 2025, says RUNI Ventures
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Anna Pelkin

2 stories about Anna Pelkin
ועידת Mind the Tech לונדון 2024 אנה פלקין מנהלת הפעילות העסקית של TikTok ישראל וידאו

"Consumers aren't afraid of advertising, they want entertainment with value"

17.09.24|Meir Orbach
Anna Pelkin, Country Manager of TikTok Israel, said at Calcalist and Leumi's Mind the Tech London conference: "The ability to capture the attention of consumers is a significant challenge because they have new expectations from brands."
אנה פלקין מנכלית טיקטוק ישראל

"For the consumer TikTok is entertainment, for businesses it's a growth engine"

05.03.24|Elihay Vidal
Anna Pelkin, Country Manager of TikTok Israel, explained that "small and medium-sized businesses are very successful on TikTok. Their authentic and simple voice, as well as the presentation of the 'behind the scenes' of the business, attract a large audience"